Three Dot Dash

The most popular blogging platforms are Blogger, TypePad and Wordpress. But Tumblr is getting a lot of attention in the past year due to ease of use and social component.

It’s a great option for first time bloggers due to simple posting functions:

           Photo (almost half of all posts), text, link, quote, music, or video

Similarly to twitter, Tumblr encourages users to update brief amounts of content frequently. Mobile functions aid in users posting on the go.

Tumblr is a marriage between blogging and social networking.

The social component is built in several ways:

1. Followers- anytime you visit a tumblr blog you can add the blogger to your dashboard to see entries as they’re posted

2. Reblog- a tool that allows you to incorporate another blogger’s content into your blog post

3. Radar- Tumblr currates the most reblogged posts from the week to highlight the most popular content

4. Meet Ups- Gatherings for “Tumblrs” to meet in real life

5. Aggregation- Ability to import content to other social networking sites similar to an RSS feed. Tumblr also imports content from twitter, so the users Dashboard can become a hub of digital news feeds

Tumblr also allows users to add an analytics tool, such as google Analytics to track users. Analytics is an important tool for any blogger as it helps you optimize your content to see what’s popular, when people visit the most and where traffic is coming from.